Remember when they told us leggings weren't pants? Or that Nike was simply for function, not fashion?
Times have changed my friend, and I couldn’t be happier about it! I'm on board with it and so are all my fav designers.
Check out this list....
-Stella McCartney for Adidas
-Yezzy (Kanye West) for Adidas
-Kylie Jenner for Puma
-Ivy Park for TopShop (by the Queen Bee Beyonce herself!)
-Derek Lam for Athleta
-Rihanna for Puma
If those names don’t convince you Athleisure is cool I'm not sure I can... but I'm gonna keep trying. All the big names have expanded their brands to include athletic lines and options. Our fav fashionistas, music moguls and trend setters have teamed up to curate some sleek styled spandex and sick street ready kicks. Its not just the high end of the scale thats serving up awesome options, the Gap, TopShop, Pink by Victoria Secret or even Old Navy offer Athleisure items that are right on point! My closet used to be overrun with expensive designer jeans, shoes and bags. Now... it still is, but it’s busting at the seems with the addition of spandex and sneakers. My Spandex goes a lot further then the gym. TBH 75% of the time its put on with zero intent of even seeing a gym. It’s shopping appropriate, travel perfection and and takes Sunday Funday into sport mode real quick!
And you guys lets stop being humble here, as Canadians I think we deserve some serious credit. I mean Lululemon....ever heard of it?? Ok maybe we didn't design, create or start that company, but we shopped the SH*T out of those leggings till the world couldn't deny us anymore. Leggings are pants!!
Say it loud and say it proud!